myBenQ express 006 (English)


  myBenQ express 006 (2012/08/28)  

Developing the channel, creatively marketing BenQ products

July and August are summer vacation, an excellent time for electronics brands to get the attention of students of different ages. BenQ not only took advantage of the opportunity presented by IT exhibitions held in Taiwan to increase brand visibility, but used creative approaches all over the world to market the brand in both online communities and brick-and-mortar sales channels, while also establishing an excellent collaborative relationship with retailers. The result was that BenQ attracted even greater notice.
 

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