A
meaningful dialog between BenQ products and consumers
The ability to entertain,
attentiveness to trends, a sense of design...in technologically advanced modern
societies, consumers no longer pursue only specs and speed when weighing
purchases. The focus in consumers’ buying behavior is on expressing their
individuality and taste through their purchases. Noting this mindset, BenQ has
long sponsored gaming-related events, as these have become an important leisure
activity for the younger generation, gaining great attention recently in Taiwan.
QisDesign Lighting has joined this trend, offering home furnishings and lamps
that create a chic and elegant ambience. Moreover, aspects like home
entertainment and easy sharing that are key focuses of BenQ’s various product
lines are being communicated at various types of exhibitions and product
hands-on events. Such initiatives are continually demonstrating the importance
we place on the user experience as we maintain the brand commitment to consumer
dialog.
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A new format with new advances—richer,
more varied content. That’s myBenQ express, made for all of us in the BenQ
Group. In myBenQ express, you’ll find information about BenQ companies, BenQ
product marketing events, news from BenQ business operations around the world,
and comprehensive introductions of all of BenQ’s products.
Select the
link below to read all the news, or click on a headline to read a specific item
you are interested in.
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