智慧型電視推陳出新，除了講究實用性，豐富的應用軟體內容是決勝關鍵，BenQ針對台灣消費者「在地化」需求量身打造，國產第一率先推出3D Smart LED大型液晶42型E42-6500，內建豐富中文Apps應用軟體與親子互動內容，讓消費者可以輕鬆挑豐富學，為首家以親子共享為定位的品牌。透過豐富中英文親子教育Apps應用程式、內建上百本免費有聲書，以及線上影音智慧分類，精選最適合台灣親子的優質兒童節目，讓家長輕鬆與孩子共享優質互動時光；其他多樣智慧功能，透過便捷的操作介面，掌握數位生活、享受影音資訊更加聰明，新機更搭載偏光式3D技術，以出色舒適的畫質享受身歷其境的視覺饗宴，BenQ 3D Smart LED大型液晶建議售價NT$29,900。
BenQ明基亞太台灣區總經理董于震表示，台灣智慧手機滲透率突破三成，可見台灣市場對智慧裝置的熟悉度已臻成熟，上網的生活型態也普及到家庭。據資料研究顯示*，3D電視出貨佔比將從2011年的3.5%成長到2014年的30%；而智慧型電視的出貨量也持續提升，預估佔比將從2011年的12%成長到2014年的45%，可見電視結合3D、聯網功能是趨勢所在。BenQ以內建「在地化」內容的差異特點進入此塊潛力市場，並尤其針對大型液晶主要的家庭族群，提供豐富的親子Apps應用軟體，更貼近台灣消費者使用習慣。
明基電通產品技術中心總經理陳其宏表示，台灣上網環境的成熟發展，加上智慧型產品的普及，讓消費者上網變得無所不在，即便在家也不僅侷限於使用個人電腦上網，更帶動了智慧型電視的成長，實現數位家庭的生活型態。在使用習慣的建立上，智慧型電視的內容是否能夠符合「在地化」、「豐富化」才是普及的關鍵。BenQ提供台灣消費者在地中文、類別豐富、且與有線電視差異化的內容及Apps應用軟體，才能創造出市場區隔性，創造「好找、好看、好用」的價值。
New Smart TVs not only emphasize usability, but also their rich array of software, which is a key to their competitiveness. BenQ has tailored its offerings to the specific needs of Taiwanese, launching the first domestically-made 3D Smart TV, the LED-backlit 42” E42-6500. With a bountiful array of apps built in and family-oriented interactive media content, the E42-6500 ensures that consumers are never short of educational and entertainment options, positioning BenQ as the first Smart TV brand geared to family sharing. Through a plentiful choice of Chinese- and English-language home education apps, more than a hundred free audio books, and organized online media, including a selection of the best children’s programming for Taiwanese families, the E42-6500 makes it easy for parents to spend quality time with their children. A diverse range of other smart features is accessible via an easy-to-navigate interface, letting users manage their digital lives, and more intelligently access digital content. Moreover, new models incorporate polarized 3D system technology, providing an immersive yet comfortable viewing experience. BenQ’s 3D Smart LED TV carries a suggested retail price of NT$29,900.
BenQ Taiwan general manager Robert Dung noted that smartphone market penetration in Taiwan has passed 30%, making it apparent that the Taiwanese market for smart devices is maturing, as the connected lifestyle extends to families. Studies show that the share of overall TV shipments taken by 3D TVs will rise from 12% in 2011 to 45% in 2014, showing that televisions incorporating 3D technology and Internet connectivity are a conspicuous trend. BenQ is drawing on its integrated “localized” content as a differentiating feature as it enters this market. Moreover, it is targeting families, with their preference for large-screen LCD TVs, providing a rich array of family-oriented apps to accommodate the usage habits of Taiwanese consumers.
Peter Chen, general manager of BenQ Corporation’s Product Technology Center, noted that the mature development of Taiwan’s Internet infrastructure, as well as the widespread use of smart devices, is enabling ubiquitous access to the Internet. Even at home, people are not limited to using their PCs to get online, driving the growth of Smart TVs and making the digital home lifestyle a reality. In encouraging the widespread use of Smart TVs, a key factor is whether the content they provide is sufficiently localized and enough choice is available. BenQ provides Taiwanese consumers with Chinese-language content in a wide variety of categories. Moreover, content that is differentiated from standard cable programming, along with the addition of apps, creates market differentiation, offering the value of easy-to-find high-quality content on a device that is easy to use.
