2012-09-06

BenQ台灣區操作G1網路口碑持續發酵,部落客&網友齊聲讚出來! (BenQ Taiwan continues to build up online word-of-mouth for the G1 as bloggers and readers offer praise)

BenQ台灣區將網路口碑列為G1重點操作媒體之一,持續操作不同面向的網路議題與討論,除了與T客邦/PCHOME合作網友體驗會,後續網友分享文持續爆量,並且撰文內容越來越有創意,吸引更多點閱人氣!而在Mobile01則持續進行募集網友試用活動,第一波活動挑選出的五名網友已經完成PO文,並且透過投票機制在Facebook進行社群傳播,也引起熱烈討論!除此之外,還邀請三名美女部落客試用G1,精準吸引女性消費者對G1有更深入認識。另外,在九月份也持續有報章雜誌露出,以深度廣編方式加深G1說服力!

BenQ Taiwan made generation of online word-of-mouth for the G1 a key objective of its promotional efforts, using various approaches to spark discussion of the camera. BenQ collaborated with the Techbang website and PCHome to organize hands-on trials, and subsequent sharing of the experience by members of the online community was not only voluminous, but the writing was increasingly creative, attracting more page views. Moreover, on the popular Mobile01 website, BenQ followed up by inviting netizens to participate in another hands-on trial. For the first phase of the event, BenQ selected five people who had already written posts, and then used an online poll on Facebook to spread the news within the community, eliciting enthusiastic discussion. Not only that, but BenQ also invited three beautiful female bloggers to try out the G1, drawing the attention of female consumers and giving them a better understanding of the G1. Also, in September BenQ received coverage in magazines, highlighting the appeal of the G1 with in-depth sponsored articles.